Senior Email Copywriter

Job Description

Ecommerce and SaaS businesses partner with our email performance agency, Boxcar by Copyhackers, to turn their email marketing program into a top revenue generator for their business. Boxcar is seeking a conversion copywriter, or a senior copywriter interested in learning conversion copywriting, who is experienced in email marketing to join our team full-time.

Who you are:

You’re a creative problem solver who’s skilled in thinking strategically and executing key deliverables with exceptional quality and amazing speed. 

You combine the art and science of conversion copywriting masterfully. 

You’re the one everyone goes to when it’s time to simplify complex concepts into email campaigns, email automations and, ultimately, phrases that move. 

And you always know the Why behind every word you write.
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What you will do:

Your job will be largely copywriting (85% of the role) but also stretch assignments (15%). Day-to-day activities include:

• Using research, provided by our Head of Strategy and Head of Analytics, to draft copy
• Creating spit-drafts, outlines or SFDs for review and approval
• Finalizing copy
• Editing copy for clarity, voice, specificity, believability and just plain awesomeness
• Updating the project manager on your progress
• Overseeing the work of non-senior / junior copywriters, and participating in skill-building sessions, brainstorms and workshops for the agency

In our team, you will lean heavily on the science of copywriting – including research, frameworks and formulas – while also bringing an artfulness to your copy. You are not being hired to write; you are being hired to convince.
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Responsibilities:

• Envision and help develop strategies, messaging and copy for email campaign and automation projects
• Take a project from A to Z, writing emails, as well as SMS, pages and supporting UX copy for experiments and non-experiments
• Apply your knowledge of UX, SEO, CRO and persuasion to every task
• Participate fully in briefs, team meetings and client presentations
• Follow and champion a data-first approach to crafting copy, with voice-of-customer data and data-driven insights
• Collaborate fully with the Head of Strategy, Tech Coordinator, Creative Director to translate client desires into innovative, viable and conversion-focused concepts and copy
• Write persuasively and on-brand for a variety of brands, audiences and price points, for B2B, B2C and B2E, across SaaS, ecommerce, entertainment and professional services
• Present concepts and copy in a compelling, persuasive manner, with confidence
• Offer constructive criticism swiftly and thoughtfully, and take the same

Recommended skills and experience to succeed in this role:

• A portfolio demonstrating the skills required to get the yes (leads, trial starts, sales, referrals)
• 3 to 5 years’ agency or in-house experience in copywriting
• The ability to write long-form and short-form / concept-based emails
• Tech-savviness and comfort with email marketing, mobile, UX and CRO
• A demonstrated ability to rationalize, judge and organize ideas
• Accept criticism well, and always be critical (i.e., ask and answer “why?”)
• Incredible time management
• A strong passion for the work
• Optional: A degree in English, Marketing, Psychology, Journalism or Science

Here's how to apply:

Please send an email to Rashi@boxcar.agency with:

1. Your portfolio (please include email projects in your portfolio)
2. Your CV
3. Your LinkedIn page

• Job Type: Full Time
• Schedule: Monday to Friday
• Work Location: Remote
• Reports to: Creative Director
• Pay: Commensurate with experience and appropriate for location. Performance incentives.

A woman-founded company, Boxcar (CH Agency Ltd.) is an equal opportunity employer that promotes diversity and inclusion. We want you to join us, stay with us and do work you’re passionate about, which is why we make every effort to recruit, employ, train, compensate and promote regardless of race, religion, gender, sexuality, disability or age. We respectfully acknowledge that our Kelowna location is on the traditional and unceded territory of the Syilx Okanagan people and our Edmonton office is on Treaty 6 territory.